Telling a story is great, it may help you get the sale when you are in the boardroom, but what good is the story if you are not there to tell it when the customer picks up your product or literature.

Todays marketplace is vast when it comes to competition and value proposition. Consumers are looking for a connection. Connections like: Is it local, is it something that Mom would use, Dad used this stuff all the time... We all go through it. In the end there is always a story to go along with why you have picked something up and put it in your cart.

In today's business there is always a question that arises. Do you suggest anything to others that present an email address that is not true to their business name. We have all seen them... skydog3$@&kYjjk.com; nightwalker@Gdu$3s.com; bubba@Ao#k&$.com

What would you do? Are you one of them?

Lets look at it this way... Do you show up to a meeting wearing pajamas? I hope not. Proper email addresses should be something taken a little bit more serious as we are all in business for success. One suggestion... Forgo those conglomorant email account such as aol, yahoo, gmail, and hotmail for work life and careers. Go for the professional business attire—get yourself a unique email account that shows you are ready to do business.