Downtown State College Improvement District

Identity Development
This identity has overflowed into a systematic approach to depict the live, work, play, visit theme of the Downtown State College Improvement District. By using colors and images together the improvement district has the ability to use this identity as a logo or elements of the design as stand alone graphics to portray a specific theme. The logo itself is used as one color on stationary for cost savings, and used in color for items such as promotional items and street banners throughout State College, PA.

[ + ] [ + ] [ + ] [ + ]